(2014-04-24) Torres You Already Know To Begin With The End In Mind But Do You

Teresa Torres: You Already Know To Begin With The End In Mind. But Do You? - Product Talk

If you measure success in the context of signup cohorts (daily, weekly, monthly), you can start to see a stronger connection between what you changed on the site and how it influenced behavior.

Isolate and Understand Where Breakdowns Occur

Numbers, Actions, Cohorts, Oh My