(2026-09-19) Cutler Founder Market Fit (FMF) Is, In Many Ways, Far More Important Than Product Market Fit

John Cutler: Founder Market Fit (FMF) is, in many ways, far more important than Product Market Fit. If a market (and the resultant "go to market") clashes with how a founder thinks about selling, building, representing the company, hiring, quality, preserving customer trust, or the potential/role of product teams.... no amount of a "validating", experimentation, etc. will make a difference*

you could replace “Founder” with “The Business”—for many product people, a mysterious and impenetrable concept— and maintain the same logical flow.