Four Fits

Brian Balfour: There are four essential fits: Market Product Fit (not Product Market Fit), Product Channel Fit, Channel Model Fit, Model Market Fit. I'm going to dedicate a post to each of these fits, along with how you can apply this framework.

• see (2017-06-28) Balfour Why Product Market Fit Isn't Enough

The series will roughly go in this order:

• Market-Product Fit
• Product-Channel Fit
• Channel-Model Fit
• Model-Market Fit
• How The Four Fits Work Together