Quadruple-Loop Product Management

a multi-layer-iterative Product Management process of Thinking in Bets

• Data-Informed Product Management
• of course it's actually more than 4, it's loops All The Way Down (and Claims all the way Down). You've got 6 layers of Strategic Context, then multiple layers of execution...
  • Through the product development process, team members would also be experiencing the OODA loop hundreds of times in different contexts in their daily operations. (2023-04-24) Jackson R/T 009 Always Be Snowmobiling

latest (Sept'2022) version:

• the Jan'2022 loops aren't right, because not everything business-level is slower than everything product-level. (Also rotated the OODA labels.).
• bucketing Cagan's Strategic Context into 2 levels: Business and Product
• then 2 layers for the Opportunity Solution Tree
• every Action is a Bet (Thinking in Bets)
  • some times there are little bets (tests) you can make to generate/validate data/hypothesis before "building"
• inner loops repeat more often than outer loops
• outer loops should only get triggered when bet-failures in inner loops suggest outer model needs improvement/correction? e.g. try to focus on the loop-level you just acted on, then if you really have to you can pop out 1 loop (meta-level)
  • though sometimes you have a eureka moment (Always Be Orienting) about super-high/outer-loop framing, and then you have to figure out to sell that frame to other people
• each loop has it's own kanban board (when it's active)?
  • OODA + kanban = kanban carousel? (Sept'2026)

Jan'2022 version: framing as 4 nested OODA loops:

earlier - Triple-Loop Product Management